The Kelmscott Press

In January 1891, Morris founded the Kelmscott Press at Hammersmith, London, in order to produce books by traditional methods, using, as far as possible, the printing technology and typographical style of the fifteenth century. In this he was reflecting the tenets of the Arts and Crafts movement, and responding to the mechanization and mass-production of contemporary book-production methods and to the rise of lithography, particularly those lithographic prints designed to look like woodcuts. He designed two typefaces based on fifteenth-century models, the Roman "Golden" type (inspired by the type of the early Venetian printer Nicolaus Jenson) and the black letter "Troy" type; a third type, the "Chaucer" was an enlargement of the Troy type. He also designed floriated borders and initials for the books, drawing inspiration from incunabula and their woodcut illustrations.